Suzuki Drives Sales and Profitability with MySQL

    American Suzuki Motor Corporation (ASMC) teamed with Matrix Consultants, to develop the Suzuki Sales P.R.O.
    (Professional Retail Outlet) kiosk; an award-winning sales tool for ASMC dealers nationwide. Matrix Consultants is a leading systems integrator who specializes in retail marketing, communications and creative production for clients in the U.S. and Japan.
    ASMC markets motorcycles, ATVs and scooters in the United States through a network of 1,150 dealerships in 49 states. ASMC's parent company, Suzuki MotorCorporation was founded in 1909 and is one of Japan's "Big Four" motorcycle makers offering a complete line of motorcycles, ATVs and scooters. Suzuki Motor Corporation has a diversified global network of production with
    distributors in 140 countries.
    After extensive research, ASMC found that many salespeople in their motorcycle, ATV, and scooter dealerships lacked product knowledge. Handing a new salesperson a detailed product brochure with a list of terminology was
    not enough. ASMC found many of their customers were researching their product on the Internet and visiting dealerships knowing more about the bikes than their
    sales people.